ATTENTION: FOOD, SUPPLEMENT, & SKINCARE CPG* ECOM BRAND OWNERS
ATTENTION:
FOOD & SUPPLEMENT ECOM BRAND OWNERS
*CPG = Consumer Packaged Goods
Experience The Satisfaction Of Finally Breaking Through The "7-Figure Barrier" With Your Ecom Brand... Without Driving Yourself Or Your Team Crazy
Work with me to smash past 7-figures in 24 months or less... with a real-world vetted business model that creates consistent growth and profits.
Experience The Satisfaction Of Finally Breaking Through The "7-Figure Barrier" With Your Ecom Brand... Without Driving Yourself Or Your Team Crazy
Work with me to smash past 7-figures in 24 months or less... with a real-world vetted business model that creates consistent growth and profits.
CLICK BELOW TO WATCH FIRST!
CLICK BELOW TO WATCH FIRST!
Exclusively for:
CPG* Ecom Brands
*Consumer Packaged Goods, aka. consumable physical products
Let's see if we're a good fit for each other.
Fill out the short form below so we can get on the path to your first 7-figure year.
Exclusively for:
CPG* Ecom Brands
(Food, Supplement, & Skincare)
*Consumer Packaged Goods
aka. consumable physical products
Let's see if we're a good fit for each other.
Fill out the short form below so we can get on the path to your first 7-figure year.
Section title goes here
Headline goes here.
20-YEAR CASE STUDY (2004 TO 2024): ACTIVATION PRODUCTS
Yes, I've done this before.
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This is the segue text.
In 2004, my father was diagnosed with a life-threatening illness. He turned down conventional treatment and searched for alternative treatment paths. I stood beside him, supporting his journey—and in doing so, we found a health remedy that helped him recover… and launched a business around it.
I didn’t (and still don't) have a degree. No MBA. No corporate experience.
That business—Activation Products—grew into a multi-million dollar, multinational brand, serving over 130,000+ customers across Canada, the US, Australia, and the UK. I led the company’s operations, marketing, hiring, logistics, and more for 20 years. Its still running and doing well.
Over the years, I developed hands-on expertise in every aspect of the CPG world—from product development to marketing to logistics. This is the real-world path I’ve walked.
In early 2024 it was time for my next adventure, so I started helping other food, supplement, and skincare brands grow.
Now, I’m here to help you do the same (and far greater) with your brand.
These are my receipts.
20-YEAR CASE STUDY (2004 TO 2024): ACTIVATION PRODUCTS
Yes, I've done this before.
20-YEAR CASE STUDY (2004 TO 2024): ACTIVATION PRODUCTS
Yes, I've done this before.
In 2004, my father was diagnosed with a life-threatening illness. He turned down conventional treatment and searched for alternative treatment paths. I stood beside him, supporting his journey—and in doing so, we found a health remedy that helped him recover… and launched a business around it.
I didn’t (and still don't) have a degree. No MBA. No corporate experience.
That business (Activation Products) grew into a multi-million dollar, multinational brand, serving over 130,000+ customers across Canada, the US, Australia, and the UK. I led the company’s operations, marketing, hiring, logistics, and more for 20 years.
Over the years, I developed hands-on expertise in every aspect of the CPG world, from product development to marketing to logistics. This is the real-world path I’ve walked.
In early 2024 it was time for my next adventure, so I started helping other food, supplement, and skincare brands grow.
Now, I’m here to help you do the same (and far greater) with your brand.
These are my receipts.
In 2004, my father was diagnosed with a life-threatening illness. He turned down conventional treatment and searched for alternative treatment paths. I stood beside him, supporting his journey—and in doing so, we found a health remedy that helped him recover… and launched a business around it.
I didn’t (and still don't) have a degree. No MBA. No corporate experience.
That business—Activation Products—grew into a multi-million dollar, multinational brand, serving over 130,000+ customers across Canada, the US, Australia, and the UK. I led the company’s operations, marketing, hiring, logistics, and more for 20 years. Its still running and doing well.
Over the years, I developed hands-on expertise in every aspect of the CPG world—from product development to marketing to logistics. This is the real-world path I’ve walked.
In early 2024 it was time for my next adventure, so I started helping other food, supplement, and skincare brands grow.
Now, I’m here to help you do the same (and far greater) with your brand.
These are my receipts.
20-YEAR CASE STUDY (2004 TO 2024): ACTIVATION PRODUCTS
Yes, I've done this before.
20-YEAR CASE STUDY (2004 TO 2024): ACTIVATION PRODUCTS
Yes, I've done this before.
In 2004, my father was diagnosed with a life-threatening illness. He turned down conventional treatment and searched for alternative treatment paths. I stood beside him, supporting his journey—and in doing so, we found a health remedy that helped him recover… and launched a business around it.
I didn’t (and still don't) have a degree. No MBA. No corporate experience.
That business—Activation Products—grew into a multi-million dollar, multinational brand, serving over 130,000+ customers across Canada, the US, Australia, and the UK. I led the company’s operations, marketing, hiring, logistics, and more for 20 years. Its still running and doing well.
Over the years, I developed hands-on expertise in every aspect of the CPG world—from product development to marketing to logistics. This is the real-world path I’ve walked.
In early 2024 it was time for my next adventure, so I started helping other food, supplement, and skincare brands grow.
Now, I’m here to help you do the same (and far greater) with your brand.
These are my receipts.
In 2004, my father was diagnosed with a life-threatening illness. He turned down conventional treatment and searched for alternative treatment paths. I stood beside him, supporting his journey—and in doing so, we found a health remedy that helped him recover… and launched a business around it.
I didn’t (and still don't) have a degree. No MBA. No corporate experience.
That business (Activation Products) grew into a multi-million dollar, multinational brand, serving over 130,000+ customers across Canada, the US, Australia, and the UK. I led the company’s operations, marketing, hiring, logistics, and more for 20 years.
Over the years, I developed hands-on expertise in every aspect of the CPG world, from product development to marketing to logistics. This is the real-world path I’ve walked.
In early 2024 it was time for my next adventure, so I started helping other food, supplement, and skincare brands grow.
Now, I’m here to help you do the same (and far greater) with your brand.
These are my receipts.
20-YEAR CASE STUDY (2004 TO 2024): ACTIVATION PRODUCTS
Yes, I've done this before.
In this case study, you’ll see exactly how I built my own supplement brand from the ground up over two decades. I’m not just a consultant; I’m a business owner who’s been in the trenches. I started this journey fresh out of high school alongside my father, learning every piece of the business firsthand. Over the years, I developed hands-on expertise in every aspect—from product development to marketing to logistics. This isn’t just another marketing story; it’s the real-world path I’ve walked. Now, I’m here to help you do the same with your own brand.
20-YEAR CASE STUDY (2004 TO 2024): ACTIVATION PRODUCTS
Yes, I've done this before.
In this case study, you’ll see exactly how I built my own supplement brand from the ground up over two decades. I’m not just a consultant; I’m a business owner who’s been in the trenches. I started this journey fresh out of high school alongside my father, learning every piece of the business firsthand. Over the years, I developed hands-on expertise in every aspect—from product development to marketing to logistics. This isn’t just another marketing story; it’s the real-world path I’ve walked. Now, I’m here to help you do the same with your own brand.
For Consumer Packaged Goods (CPG) Ecom Brand Owners Who Want To Finally Have A 7-Figure Year
Without wasting years of your life making every mistake in the book...
For example:
Food
Long Shelf-Life Products
supplements
Sports Nutrition & Natural Health
skincare
Creams, Lotions, Serums, etc.
For Consumer Packaged Goods (CPG) Ecom Brand Owners Who Want To Finally Have A 7-Figure Year
Without wasting years of your life making every mistake in the book.
For example:
Food
Long Shelf-Life Products
supplements
Sports Nutrition & Natural Health
skincare
Creams, Lotions, Serums, etc.
Not Selling A Consumable Product? We Probably Can't Be Business Buddies 😉
The ecom game I know, eat, sleep, and breathe... is selling things that people consume and need to reorder (ideally on a monthly basis).
Things I don't get excited by:
APPAREL
Not my jam... at all... plus I have no desire to compete with Gym Shark or Patagonia
jewellery
Repeat orders are a challenge, plus it doesn't interest me
HOusEWARES
Too many SKUs, typically low margins, and frankly pretty boring; no thanks
Not Selling A Consumable Product? We Probably Can't Be Business Buddies 😉
The ecom game I know, eat, sleep, and breathe... is selling things that people consume and need to reorder (ideally on a monthly basis).
Things I don't get excited by:
APPAREL
Not my jam... at all... plus I have no desire to compete with Gym Shark or Patagonia
jewellery
Repeat orders are a challenge, plus it doesn't interest me
HOusEWARES
Too many SKUs, typically low margins, and frankly pretty boring; no thanks
STILL NOT SURE?
Frequently Asked Questions
Here's what most business owners want to know:
How much capital do I need to scale my ecommerce business to 7 figures?
Typically we need at least $35K per quarter (every 3 months) to build and scale. If you have more capital we can grow much faster. This works out to roughly $150K in the first 12-18 months.
Do I have to use Shopify?
Yes, I only work with businesses that use Shopify as their ecom platform.
Also, I strongly prefer that you use Klaviyo for your email marketing.
I have a list of recommended software for an ecom business that we can discuss if we work together.
How long does it take to see results?
The first 3-6 months are typically about building foundation, operations, and testing.
From month 6 onwards we focus on an running and scaling up your paid ads to generate sales.
By month 12 we will expect to have crossed the 7 figure mark ($1M) and will continue to grow from here.
The goal is to pass 8 figures ($10M+) by month 24.
Do you work with international business owners?
Yes, as long as you and I are able to find compatible times to have our weekly meetings together.
I live in Australia, near Brisbane (time zone UTC+10 [AEST]), and typically am available M-F 9-5 in my time zone, though I can and do make myself available for clients outside this time range to accomodate you if needed.
What makes your approach different than other 'ecommerce consultants'?
I'm not just an 'ecommerce consultant'. I'm a brand owner myself and have experience with all aspects of this industry, having built a successful supplement business from scratch.
The work I do with you is essentially a fractional COO/CMO service, specialising in direct-to-consumer (DTC) ecommerce business development and growth.
I don't give generic or vague advice; I guide you to build the systems, teams, and marketing assets needed to scale your brand to 7 then 8 and even 9 figures (if you have the right stuff to make it to that level).
How much time will I need to commit each week during this program?
You and I will have a 1-to-1 private meeting once per week to work on your business together.
The amount of work varies during different stages of building the foundation, generating sales, and scaling up.
The more time you spend doing the things I tell you to get done, the more likely you are to break through 7-figures sooner. Eventually this will lead to you having to do WAY less in your business.
I don’t have a product yet, just an idea. Can you help me?
The 'Ecom Builder Program' (the one I'm talking about on this web page) is not for brands that haven't launched yet.
I can and do work with people who want to bring a new product idea to market.
Send me an email ([email protected]) to discuss product development.
I have a product but no sales yet (aka. 'pre-revenue'). Can we work together?
Sure thing!
As long as there’s evidence that your product can be profitable on the market (ie. there are competitors who successfully sell a similar product as yours), we can do it.
Expect a slightly longer period to break through to 7 figures vs. having sales already, because there is more work to be done in this case.
I’ve plateaued at around $1M, but can’t seem to shift it. Can you help me reach the next level?
Yes, absolutely.
The strategies we use to break through $1M are still applicable to go to the next level ($10M).
We just have to improve your current systems and marketing efforts and scale them up.
Is hitting 7 figures guaranteed? What factors could prevent that from happening?
No guarantees.
However, the path to 7 figures and beyond is straightforward, repeatable and easy to achieve if you have:
1. A good product.
2. Enough capital to grow.
3. A cohesive plan and the ability to execute.
The biggest factors that can prevent you from reaching 7 figures are:
1. You quit the program before we complete your growth path.
2. You don’t have enough capital to scale up your growth.
3. You don't follow the action steps I outline for you.
During the program, can I call you whenever I like?
Nope, no need. We have all our bases covered by our weekly calls and direct messages.
How often can I get feedback or ask questions if I’m stuck?
As often as is needed during the program.
What’s the total cost of the program and are there payment options?
Send me an email ([email protected]) and tell me about your business. We'll see if we're a good fit for each other, then we can talk costs and pricing.
Are there any additional costs, like advertising or software, I should budget for?
Yes.
In addition to my service fee, you will need to have access to $150-300K over the course of 12-18 months to cover the additional costs such as (but not only): building marketing assets, software subscriptions, and paid advertising.
What happens if I need to pause or step back due to personal or business reasons?
There’s no refunds but I totally get that emergencies happen and you might need to hit pause for a little while.
If ads are running this will not be good for your business.
However, if something serious comes up we can figure it out together, just ask.
How I Get Results For You
(Without Wasting Your Time)
STEP 1
Deep-Dive Audit
We start by dissecting every part of your business...
Your numbers
Your marketing assets and campaigns
Your operations and supply chain
....to uncover the real bottle-necks holding you back from seven figures.
No guesswork, just hard data.
STEP 2
Forecast + Plan
Forget vague strategies and theories.
After I complete the audit, I'll make and present to you a crystal-clear 2-year financial forecast and a step-by-step action plan.
Every move is designed to drive revenue, protect profit, and quickly move you beyond the 7-figure mark.
STEP 3
Guided Execution
For the next 90 days, I’m in the trenches with you.
Weekly strategy calls.
Direct Slack access.
My vetted network of copywriters, ad buyers, designers, and CRO pros.
We move fast.
We stay focused.
We get results.
How I Get Results For You
(Without Wasting Your Time)
STEP 1
Deep-Dive Audit
We start by dissecting every part of your business...
Your numbers
Your marketing assets and campaigns
Your operations and supply chain
....to uncover the real bottle-necks holding you back from seven figures.
No guesswork, just hard data.
STEP 2
Forecast + Plan
Forget vague strategies and theories.
After I complete the audit, I'll make and present to you a crystal-clear 2-year financial forecast and a step-by-step action plan.
Every move is designed to drive revenue, protect profit, and quickly move you beyond the 7-figure mark.
STEP 3
Guided Execution
For the next 90 days, I’m in the trenches with you.
We move fast.
We stay focused.
We get results.
Weekly strategy calls.
Direct Slack access.
My vetted network of copywriters, ad buyers, designers, and CRO pros.
Important reminder:
Warning: ONLY 3 SPOTS REMAINING
Limited Capacity.
I only have space to work with a few brands at a time to make sure every founder gets my best work.
When my bandwidth gets maxed out, that’s it for this year... or longer.
In case you're wondering, this isn't fake scarcity or a cheesy marketing trick.
Because I take my client's success seriously and put the work in to help you surpass 7 figures, spaces are naturally limited.
Fair warning: making ecom brand owners wealthy is what I do, and I am very selective as to whom I work with. As time goes on, my prices go up. Don't make the mistake of missing the opportunity to own an ecom brand that makes life-changing wealth.
Warning: ONLY 3 SPOTS REMAINING
Limited Capacity.
I only have space to work with a few brands at a time to make sure every founder gets my best work.
When my bandwidth gets maxed out, that’s it for this year... or longer.
In case you're wondering, this isn't fake scarcity or a cheesy marketing trick.
Because I take my client's success seriously and put the work in to help you surpass 7 figures, spaces are naturally limited.
Fair warning: making ecom brand owners wealthy is what I do, and I am very selective as to whom I work with. As time goes on, my prices go up. Don't make the mistake of missing the opportunity to own an ecom brand that makes life-changing wealth.
Ready to get started?
Ready to get started?
MEET THE FOUNDER (your ecom mentor)
Hey, I'm Anthony.
I help ecom brand owners who sell food, supplement, and skincare products smash through the 7-figure barrier — and when we work together, your competitors become my competitors.
Built a $10M/year supplement brand
20+ years of real-world ecom experience
Delivering the truth, solid plans, and zero fluff
MEET THE FOUNDER (YOUR ECOM MENTOR)
Hey, I'm Anthony.
I help ecom brand owners who sell food, supplement, and skincare products smash through the 7-figure barrier — and when we work together, your competitors become my competitors.
Built a $10M/year supplement brand
20+ years of real-world ecom experience
Delivering the truth, solid plans, and zero fluff
