*CPG = Consumer Packaged Goods
WORK WITH ME TO SMASH PAST 7-FIGURES (EASY, NOT EVEN A CHALLENGE)...
THEN HIT 8-FIGURES ($10M+) @ 20% NET PROFIT ($2M)...
IN 24 MONTHS OR LESS.
Work with me to smash past 7-figures (easy, not even a challenge)... then hit 8-figures ($10M+) @ 20% net profit ($2M)... in 24 months or less.
WORK WITH ME TO SMASH PAST 7-FIGURES (EASY, NOT EVEN A CHALLENGE)...
THEN HIT 8-FIGURES ($10M+) @ 20% NET PROFIT ($2M)...
IN 24 MONTHS OR LESS.
Work with me to smash past 7-figures (easy, not even a challenge)... then hit 8-figures ($10M+) @ 20% net profit ($2M)... in 24 months or less.
In 2004, my father was diagnosed with a life-threatening illness. He turned down conventional treatment and searched for alternative treatment paths. I stood beside him, supporting his journey—and in doing so, we found a health remedy that helped him recover… and launched a business around it.
I didn’t (and still don't) have a degree. No MBA. No corporate experience.
That business—Activation Products—grew into a multi-million dollar, multinational brand, serving over 130,000+ customers across Canada, the US, Australia, and the UK. I led the company’s operations, marketing, hiring, logistics, and more for 20 years. Its still running and doing well.
Over the years, I developed hands-on expertise in every aspect of the CPG world—from product development to marketing to logistics. This is the real-world path I’ve walked.
In early 2024 it was time for my next adventure, so I started helping other food, supplement, and skincare brands grow.
Now, I’m here to help you do the same (and far greater) with your brand.
In 2004, my father was diagnosed with a life-threatening illness. He turned down conventional treatment and searched for alternative treatment paths. I stood beside him, supporting his journey—and in doing so, we found a health remedy that helped him recover… and launched a business around it.
I didn’t (and still don't) have a degree. No MBA. No corporate experience.
That business—Activation Products—grew into a multi-million dollar, multinational brand, serving over 130,000+ customers across Canada, the US, Australia, and the UK. I led the company’s operations, marketing, hiring, logistics, and more for 20 years. Its still running and doing well.
Over the years, I developed hands-on expertise in every aspect of the CPG world—from product development to marketing to logistics. This is the real-world path I’ve walked.
In early 2024 it was time for my next adventure, so I started helping other food, supplement, and skincare brands grow.
Now, I’m here to help you do the same (and far greater) with your brand.
In this case study, you’ll see exactly how I built my own supplement brand from the ground up over two decades. I’m not just a consultant; I’m a business owner who’s been in the trenches. I started this journey fresh out of high school alongside my father, learning every piece of the business firsthand. Over the years, I developed hands-on expertise in every aspect—from product development to marketing to logistics. This isn’t just another marketing story; it’s the real-world path I’ve walked. Now, I’m here to help you do the same with your own brand.
In this case study, you’ll see exactly how I built my own supplement brand from the ground up over two decades. I’m not just a consultant; I’m a business owner who’s been in the trenches. I started this journey fresh out of high school alongside my father, learning every piece of the business firsthand. Over the years, I developed hands-on expertise in every aspect—from product development to marketing to logistics. This isn’t just another marketing story; it’s the real-world path I’ve walked. Now, I’m here to help you do the same with your own brand.
(Without wasting years of your life making every mistake in the book)
Long Shelf-Life Products
Sports Nutrition & Natural Health
Creams, Lotions, Serums, etc.
The ecom game I know, eat, sleep, and breathe... is selling things that people consume and need to reorder (ideally on a monthly basis).
Not my jam... at all... plus I have no desire to compete with Gym Shark
Repeat orders are a challenge, plus it doesn't interest me
Too many SKUs, typically low margins, and frankly pretty boring; no thanks
Here's what people keep asking me:
$150-300K in the first 12-18 months.
Yes, I only work with businesses that use Shopify as their ecom platform.
Also, I strongly prefer that you use Klaviyo for your email marketing.
I have a list of recommended software for an ecom business that we can discuss if we work together.
The first 3-6 months are typically about building foundation, operations, and testing.
From month 6 onwards we focus on an running and scaling up your paid ads to generate sales.
By month 12 we will expect to have crossed the 7 figure mark ($1M) and will continue to grow from here.
The goal is to pass 8 figures ($10M+) by month 24.
Yes, as long as you and I are able to find compatible times to have our weekly meetings together.
I live in Australia, near Brisbane (time zone UTC+10 [AEST]), and typically am available M-F 9-5 in my time zone, though I can and do make myself available for clients outside this time range to accomodate you if needed.
I'm not just an 'ecommerce consultant'. I'm a brand owner myself and have experience with all aspects of this industry, having built a successful supplement business from scratch.
The work I do with you is essentially a fractional COO/CMO service, specialising in direct-to-consumer (DTC) ecommerce business development and growth.
I don't give generic or vague advice; I guide you to build the systems, teams, and marketing assets needed to scale your brand to 7 then 8 and even 9 figures (if you have the right stuff to make it to that level).
You and I will have a 1-to-1 private meeting once per week to work on your business together.
The amount of work varies during different stages of building the foundation, generating sales, and scaling up.
The more time you spend doing the things I tell you to get done, the more likely you are to break through 7-figures sooner. Eventually this will lead to you having to do WAY less in your business.
The 'Ecom Builder Program' (the one I'm talking about on this web page) is not for brands that haven't launched yet.
I can and do work with people who want to bring a new product idea to market.
Click this link to contact me about product development.
Sure thing!
As long as there’s evidence that your product can be profitable on the market (ie. there are competitors who successfully sell a similar product as yours), we can do it.
Expect a slightly longer period to break through to 7 figures vs. having sales already, because there is more work to be done in this case.
Yes, absolutely.
The strategies we use to break through $1M are still applicable to go to the next level ($10M).
We just have to improve your current systems and marketing efforts and scale them up.
No guarantees.
However, the path to 7 figures and beyond is straightforward, repeatable and easy to achieve if you have:
1. A good product.
2. Enough capital to grow.
3. A cohesive plan and the ability to execute.
The biggest factors that can prevent you from reaching 7 figures are:
1. You quit the program before we complete your growth path.
2. You don’t have enough capital to scale up your growth.
3. You don't follow the action steps I outline for you.
Nope, no need. We have all our bases covered by our weekly calls and direct messages.
As often as is needed during the program.
Send me an email ([email protected]) and tell me about your business. We'll see if we're a good fit for each other, then we can talk costs and pricing.
Yes.
In addition to my service fee, you will need to have access to $150-300K over the course of 12-18 months to cover the additional costs such as (but not only): building marketing assets, software subscriptions, and paid advertising.
There’s no refunds but I totally get that emergencies happen and you might need to hit pause for a little while.
If ads are running this will not be good for your business.
However, if something serious comes up we can figure it out together, just ask.
STEP 1
Deep-Dive Audit
We start by dissecting every part of your business...
Your numbers
Your marketing assets and campaigns
Your operations and supply chain
....to uncover the real bottle-necks holding you back from seven figures.
No guesswork, just hard data.
STEP 2
90-Day Battle Plan
Forget vague strategies and theories.
After I complete the audit, I'll make and present to you a crystal-clear, step-by-step battle plan for the next 3 months.
Every move is designed to drive revenue, protect profit, and quickly move you closer to that 7-figure mark.
STEP 3
Guided Execution
For the next 90 days, I’m in the trenches with you.
Weekly strategy calls.
Direct Slack access.
My vetted network of copywriters, ad buyers, designers, and CRO pros.
We move fast.
We stay focused.
We get results.
Ready to get started?
Warning: Very FEW SPOTS REMAINING
Limited Capacity.
I only have space to work with up to 5 brands at a time to make sure every founder gets my best work.
When my bandwidth gets maxed out, that’s it for this year... or longer.
In case you're wondering, this isn't fake scarcity or a cheesy marketing trick.
Because I take my client's success seriously and put the work in to help you surpass 7 figures, I cannot support more than 5 brands at a time.
Fair warning: making ecom brand owners wealthy is what I do, and I am very selective as to whom I work with. As time goes on, my prices go up. Don't make the mistake of missing the opportunity to own an ecom brand that makes life-changing wealth.
I help ecom brand owners who sell food, supplement, and skincare products smash through the 7-figure barrier — and when we work together, your competitors become my competitors.
Built a $10M/year supplement brand from scratch
20+ years of real-world ecom experience in 4 countries
Known for hard truths, clear plans, and zero fluff
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